About Me
I'm Veronica Tapia, a visual designer and illustrator with over 17 years of experience.
What defines my work is a balance between structure and emotion — I care about coherence, but also about soul. I pay attention to tone, rhythm and atmosphere, and I build visuals that don’t just look designed, but feel aligned with the project's identity and story.
I care deeply about the people and communities behind each project, so I don’t just deliver visuals — I get involved to make sure they feel honest, grounded and truly useful.
What defines my work is a balance between structure and emotion — I care about coherence, but also about soul. I pay attention to tone, rhythm and atmosphere, and I build visuals that don’t just look designed, but feel aligned with the project's identity and story.
I care deeply about the people and communities behind each project, so I don’t just deliver visuals — I get involved to make sure they feel honest, grounded and truly useful.
Services / What I Do
I offer visual identities and brand systems, applied illustration for campaigns and products, editorial layouts for publications, and illustrated graphics for both digital and printed communication. I also develop motion-based visual pieces when a project requires animation or narrative flow.
CLIENTS SAY
Nina Stellar
Working with Verónica was truly a wonderful experience. Without needing many instructions, she intuitively understood my ideas and intentions and brought them to life in such a beautiful and accurate way. I felt heard, understood, and genuinely happy with the result. I’m a fan of her talent and her human ability to connect and deliver something precise, personalized and powerful. I absolutely recommend her!
Working with Verónica was truly a wonderful experience. Without needing many instructions, she intuitively understood my ideas and intentions and brought them to life in such a beautiful and accurate way. I felt heard, understood, and genuinely happy with the result. I’m a fan of her talent and her human ability to connect and deliver something precise, personalized and powerful. I absolutely recommend her!
Patricia Garcia — Clinique Esthétique Bleu Vert
Working with Verónica has been a real asset to our marketing strategy. Her advertising visuals for Facebook are impactful, well targeted, and have generated excellent engagement. Her newsletters are also thoughtfully designed, combining an attractive layout with relevant content that captures our audience’s attention. Thanks to her expertise, we’ve seen a significant improvement in our visibility and customer interaction. I highly recommend her services to any business looking to optimize its digital communication.
Working with Verónica has been a real asset to our marketing strategy. Her advertising visuals for Facebook are impactful, well targeted, and have generated excellent engagement. Her newsletters are also thoughtfully designed, combining an attractive layout with relevant content that captures our audience’s attention. Thanks to her expertise, we’ve seen a significant improvement in our visibility and customer interaction. I highly recommend her services to any business looking to optimize its digital communication.
Mathieu Ly — Design Coordinator, Groupe TM Communications
During the years I worked with Verónica, it was an incredibly positive experience and an essential support, both in terms of creativity and autonomy. Her skills and expertise were exactly what I needed to meet our tasks and reach our goals.
During the years I worked with Verónica, it was an incredibly positive experience and an essential support, both in terms of creativity and autonomy. Her skills and expertise were exactly what I needed to meet our tasks and reach our goals.